Optimizing Allocations with Evidence
Rather than rolling last year’s numbers, require each line to earn funding with measurable outcomes. Tie spend to leading indicators, not only output metrics. This approach surfaces sacred cows, funds hidden winners, and clarifies what gets cut if signals deteriorate materially over time.
Optimizing Allocations with Evidence
Break costs into drivers: transactions, seats, shipments, or active customers. Track contribution margin by segment. When unit economics are visible, allocations feel fair, not political. Data-Driven Budgeting Techniques transform tough discussions into solvable equations grounded in operational reality and shared understanding.